Keyword research is the process of discovering words and phrases (aka "keywords") that people use in search engines, like Google, Bing and YouTube Why is Keyword Research Important for SEO?Follow these steps to form your search strategy Identify key terms from your PICO These terms become the foundation of your search Brainstorm and list the main topics and alternative keywords (synonyms) from each part of your PICO that can be used for your search For many terms, there will be more than 3 synonymsA keyword strategy is the plan that helps you recognize what terms or words you want to rank for and target So, to follow our example, if your keyword strategy is underdeveloped, and simply focus on the keyword "jeans", Google would present your sites as pertaining to jeans alone Pinpoint Vs Floodlight Content And Keyword Research Strategies Content Keyword Suggestion Keywords Keyword search strategy